HOW WE WORK

The core of our operations is communication in unpaid media. We believe that innovative and creative PR solutions and a coordination of all communication tools is a prerequisite for building strong lifestyle brands. Through a combination of strategic advice, proactive media work, exclusive article placement, creative solutions for communication in social media, tailored events, celebrity endorsement and inspiring showrooms.

La Trastienda PR agency represents brands within the Spain and Internationally. The highly skilled PR team is constantly liaising with strong contacts that stretch across every sector of the media, luxury glossies to the celebrity tabloids, including journalists, style writers, columnists and stylists within fashion, health and beauty, restaurant, food, retails, features and lifestyle to finance and business. Our relationships with the media are at every level including; assistants, editors, freelancers, advertising mana-gers and publishers.

We see our professional friendship with the media as one our many unique strengths and it’s our clients who reap the benefits of these longstanding reciprocal relationships with editors, stylists, key opinion formers and favoured celebrity friends.

Our reputation within the industry has been built upon creating campaigns that offer the perfect balance between a solid strategic foundation and our creative vision. The ability to deliver precise yet engaging communications strategy, from conception through to results, has become our trademark.

As well as the basic services of press kit development, hero product releases, seasonal releases, Q’s and A’s, media training for clients, biography profiles of key personnel and dissemination of this PR information and personal follow up with the media. La Trastienda Public Relations has an extensive database of contacts across all areas of print journalism, television, radio and new media. La Trastienda PR agency creates tailored campaigns to suit its client needs and budget.

La Trastienda PR is truly a full service agency.

WHAT WE DO

We offer a personalised and strategic approach to Fashion PR that can help establish a brand or fashion label in the media and market place today. Our relationships with key tastemakers and opinion formers can help establish maximum credibility for a brand while maintaining their brand philosophy whether luxury, high street or cutting edge, from the roots up.

While our focus is to obtain brand exposure through a variety of media, we are constantly aware of the end goal which is for PR to translate into sales.

Our services are:

TEAM

The key to our success is finding that perfect blend of experience, efficiency and friendliness. At La Trastienda PR we ensure that a carefully selected team, which draws on specific skills and areas of expertise, supports each client. That also means that, unlike so many agencies, senior directors are always hands-on.

Our clients are encouraged to meet with us regularly so that realistic goals, a successful strategy and the analysis on-going achievements can be established together.

Cristina Doménech

{ CEO & Account Director }

cristina.domenech[at]la-trastienda.com

Mercedes Fadrique

{ CEO y Account Executive }

mercedes.fadrique[at]la-trastienda.com

Mª Carmen Agudo

{ Account Executive & Showroom coordinator }

carmen.agudo[at]la-trastienda.com

Rocío Ruiz Calero

{ Account Executive & Journalist }

rocio.ruizcalero[at]la-trastienda.com

Carmen Hombrados

{ Account Executive & Social Media Expert }

carmen.hombrados[at]la-trastienda.com

Gonzalo Sardinero

{Journalist & Fashion Stylist}

gonzalo.sardinero[at]la-trastienda.com

Abanderado

Aeronautica Militare

Daniel Espinosa Jewelry

Dim Paris

Gema Martín Madrid

Joseph Ribkoff

KBas

Laura Bernal

Lolitas&L

Playtex

Pretty Rumour

Shock Absorber

…

Atlantia Aloe

The Secret Lab

Madrid Fashion Film Festival

Marre Moerel Design Studio

ProVeg International