IV Edition of MadridFFF: more cinema and more fashion for the most open edition.

14 September, 2018

Its first edition in 2013 was the positioning of a new genre that came to stay, the Fashion Film. Five years later, its fourth official edition comes with a program in which films and fashion are once again protagonists, putting

Gema Martín Madrid on Mujer Hoy september issue

4 September, 2018

The Fashion designer Gema Martín Madrid, one of the new promises of fashion “made in Spain”, is one of the protagonists of the news section of Mujer Hoy september issue .  



The core of our operations is communication in unpaid media. We believe that innovative and creative PR solutions and a coordination of all communication tools is a prerequisite for building strong lifestyle brands. Through a combination of strategic advice, proactive media work, exclusive article placement, creative solutions for communication in social media, tailored events, celebrity endorsement and inspiring showrooms.

La Trastienda PR agency represents brands within the Spain and Internationally. The highly skilled PR team is constantly liaising with strong contacts that stretch across every sector of the media, luxury glossies to the celebrity tabloids, including journalists, style writers, columnists and stylists within fashion, health and beauty, restaurant, food, retails, features and lifestyle to finance and business. Our relationships with the media are at every level including; assistants, editors, freelancers, advertising mana-gers and publishers.

We see our professional friendship with the media as one our many unique strengths and it’s our clients who reap the benefits of these longstanding reciprocal relationships with editors, stylists, key opinion formers and favoured celebrity friends.

Our reputation within the industry has been built upon creating campaigns that offer the perfect balance between a solid strategic foundation and our creative vision. The ability to deliver precise yet engaging communications strategy, from conception through to results, has become our trademark.

As well as the basic services of press kit development, hero product releases, seasonal releases, Q’s and A’s, media training for clients, biography profiles of key personnel and dissemination of this PR information and personal follow up with the media. La Trastienda Public Relations has an extensive database of contacts across all areas of print journalism, television, radio and new media. La Trastienda PR agency creates tailored campaigns to suit its client needs and budget.

La Trastienda PR is truly a full service agency.

we do


We offer a personalised and strategic approach to Fashion PR that can help establish a brand or fashion label in the media and market place today. Our relationships with key tastemakers and opinion formers can help establish maximum credibility for a brand while maintaining their brand philosophy whether luxury, high street or cutting edge, from the roots up.

While our focus is to obtain brand exposure through a variety of media, we are constantly aware of the end goal which is for PR to translate into sales.

Our services are:

Brand Building

{ Building and Repositioning brands; Brand associations and collaborations ; Special projects. }

Media Relations

{ Integrated media strategy ; Media relations ; Press office Social media strategy and management. }


{ Digital production: E-commerce, websites, microsites, landing pages; Online content creation and management; Online marketing. }

Product Placement

{ Showroom and appointments; Sample management and logistics. }

Celebrity VIP

{ Celebrity contacts and sell-ins; Celebrity placement services ;Celebrity appearance management; Industry contacts and opinion-former programmes ; Bespoke databases in specialist areas of fashion, beauty and lifestyle. }

Event Management & Creation

{ Runway shows ; Event production; Brand product launches; In-store events and retail promotions; Press days/ Blogger events; Sales conferences and seminars. }

Regional PR

{ Customised regional database; One-to-ones and press trips ;Creative assets.  }

Trade & Financial Media

{ Bespoke trade and business PR service; Business relations on specific corporate projects. }

Trastienda Creative

{ Content creation; Art direction & casting; Video direction & production; Promotional material ; Look books, catalogues, brochures and POS; Product and packaging design. }


{ Media planning and campaign amplification. }

Social Media

{ Online Magazine Editorial ; Twitter & Facebook; Social Networking Advice ; Content Creation ; Blogging. }



The key to our success is finding that perfect blend of experience, efficiency and friendliness. At La Trastienda PR we ensure that a carefully selected team, which draws on specific skills and areas of expertise, supports each client. That also means that, unlike so many agencies, senior directors are always hands-on.

Our clients are encouraged to meet with us regularly so that realistic goals, a successful strategy and the analysis on-going achievements can be established together.

Cristina Doménech

{ CEO & Account Director }


    Mercedes Fadrique

    { CEO y Account Executive }



      Mª Carmen Agudo

      { Account Executive & Showroom coordinator }


        Rocío Ruiz Calero

        { Account Executive & Journalist }


          Carmen Hombrados

          { Account Executive & Social Media Expert }


            Gonzalo Sardinero

            {Journalist & Fashion Stylist}




              Aeronautica Militare

              Daniel Espinosa Jewelry

              Dim Paris

              Gema Martín Madrid

              Joseph Ribkoff


              Laura Bernal



              Pretty Rumour

              Shock Absorber

              Atlantia Aloe

              The Secret Lab

              Madrid Fashion Film Festival

              Marre Moerel Design Studio

              ProVeg International


              WHERE WE ARE

              { La Trastienda PR head office and showroom is based in the heart of Madrid , in Ore-llana street. Predominantly a fashionable district of restaurants, hotels and publishing / media offices; it is one of the most vibrant areas of Madrid buzzing with celebrities, stylists and journalists dashing from appointment to appointment.
              Nearest underground include Alonso Martinez and Tribunal. }

              La Trastienda Comunicación PR Agency

              Dirección / Address: Orellana 6 – 1º d / 28004 MAD

              Telf (1): +34 913540668

              Telf (2): +34 913540669

              E.mail: info@la-trastienda.com